- Your product/service solves a problem quickly and painlessly
- You’re in the right price range
- Images and marketing copy are enticing and its low risk
Your product/service solves a problem quickly and painlessly:
Many products exist to solve problems, but can they all say that they can solve the problem quickly and hassle-free? I would like to think that not all products’ qualities are weighted equally. As a result, market research exists to determine quality of a given product series and how successful it is when launched.
You’re in the right price range
Every product or service on the market today has a perceived value attached to it. This is how people price out products. They spend time looking at the features and benefits of the product, alongside the cost of production and marketing or launching the product. Then they look at profitability of the product – how much money can you make from that product or service you are offering? All of these things are looked at when determining a product’s price point.
Images and marketing copy are enticing and its low risk
When you look at an advertisement, do you find the pictures/animations and verbage (written or spoken) enticing? Does that ad make you want to buy that product? Is the price point low enough that you are comfortable trying that solution to the problem you may be having at this point in time?
And there you have it. Marketing psychology in a nutshell. For more details or to contact me directly email alisonsilbert@gmail.com.