Everybody wants marketing to work for their business or place of work, but very few know of marketing psychology. Most are happy with knowing the fundamentals of marketing. So what are the fundamentals of marketing? Demographics. Market reach. Marketing hook.
Most think of advertising on tv or radio or billboards when they think of marketing but there are so many different places to market your brand to build awareness; some of them are expensive, others cost only time to put together. So what are some of these inexpensive places to put marketing out there today? and what are the low-cost marketing strategies that build your prospects list easily?
Below is a listing of places that you can start marketing for very little money; just the investment of time:
- The internet
- Build a website and post on it regularly
- Talk to people in social media channels. See what help they need in your industry. Position yourself as an expert in your field.
- Write articles for well-known publications. This will get your name and your brand out in the marketplace.
- Networking: some of these events are free and some are low cost. All you need is a business card (you can get these for $20.00 in most places or make your own) and a simple brochure of your services (which again you can make yourself, so the only cost is printing expenses).
So back to the beginning – marketing psychology. What is that and why don’t many people know about it? Marketing psychology is the next step after you get a marketing degree. It’s considered a ‘masters in marketing’ in university terminology. Marketing psychology is using the way people think to get them to buy your product or service-set. It is the task of analyzing how people are responding to you to get them to buy your product or service-set.
In future posts I will expand on this topic, but for now will leave you with a ‘taste’ of marketing psychology. Consider this: what problems do your customers have that you can solve? How much are they budgeting for your product or service-set? How much time are they willing to spend using your product or service-set before giving up if positive results take a while to come? What are they led to expect from your product or service-set (by you, by advertising, by the public in general)? These are just a few of the questions to ask yourself about your product or service-set when considering marketing psychology.
As always, if you want to get in touch with me, feel free to email me at alisonsilbert@gmail.com.