When you offer something that cannot be refused by the general public you get an overwhelmingly large response to your call to action. When you pair this with a guarantee that is rock-solid, the response is even better.
For example, if you offer a free e-book teaching them a skill they want to learn from you, and make sure that the e-book is full of interesting and helpful tidbits of information that they can use on their own, you end up with a following that is invested in hearing from you time and again.
Alternatively, if your ideal client is a new mom looking to return to work for financial and social reasons, then an attractive offer would be a free visit to the local daycare for a tour of the facility and a credit to her account if she signs up today.
Finally, if your offer includes something that is too hard to pass up (via tempting verbage and no-risk guarantees) then your audience is much more likely to take action and execute the call to action, thus growing your audience of ideal clients.
For example, if you are a local chess club that wants more members to show up and play more games at your facility, then you could offer a free visit for a free game of chess complete with snacks and drinks during play time from a given start time until a given hour of the evening.
As always, I am available if you wish to contact me at alisonsilbert@gmail.com for details on a marketing plan that won’t fail to bring you more leads in the long run.