To continue on from a couple of weeks ago, part 2 of this series is about asking qualifying questions of your ideal client to determine if someone is indeed an ideal client or not.
What are qualifying questions? You may be wondering. Simply put, a qualifying question asks the recipient of the marketing messaging whether they are having the problem that your product or service solves. To format a qualifying question is simple. Some examples are below:
- Are you tired of waking up exhausted from poor sleep every morning?
- Do you want your baby to stay dry and happy more often?
- Are you in need of an upgrade to your cell phone for some reason?
Qualifying questions are always closed-ended questions requiring a Yes or No response.
As always, if you need anything from me, I can be reached at alisonsilbert@gmail.com.