There are 2 easy things you can do to boost your revenues: deal with paying customers and help prospects deal with their fears of buying.
- Deal with paying customers
- Help prospects deal with their fears of buying
This first one may seem logical but there are many people out there that want products and services for little or no cost. Find out if the customer is willing to pay what you are offering your product or service for first. If they are not willing to pay what you are charging then you have two options:
- Give the customer a discount while still maintaining profit margins
- Send them on their way to a less expensive option
The second thing you can do is to help prospects deal with their fears of buying. This could be anything from price concerns, to whether the service will be painful, and, if so, the solutions to dealing with the pain of the service both during and after. For example, if you are having your wisdom teeth taken out, it is bound to be painful. The dentist deals with this by freezing your mouth so you don’t feel anything he is doing in the procedure and also by giving you painkillers for after the freezing has worn off. In addition, the secretary tells you to have someone drive you to and from the dentist’s office so that the medication given during the procedure that will still be in your system during the drive home won’t be a transport issue.
If you have any specific questions about dealing with tricky customers, feel free to email me directly at alisonsilbert@gmail.com.
Happy marketing!
Alison Silbert.